Not too long ago, I was creating a webinar when I ran into a minor problem. I had to choose a new background because the one I had been using had a number of issues. It made me think about the problems involved when choosing your slide backgrounds.

In this article, I’m going to share five rules to help you select a background for your presentation slides when you deliver a webinar.

1. Keep it simple. I’m not referring to visually simple (at least not here) but rather physically simple. One of the most powerful techniques for creating backgrounds consists of layering flat colors, photographs and effects. This can create very flexible and visually stunning backgrounds. Unfortunately, some of the webinar hosting companies are unable to properly process these backgrounds. Remember that none of the hosting companies have access to the actual software used to create presentation slides. They are attempting to emulate it. That means that some effects at the edge of capability may not reproduce properly.

2. When creating your background go for high contrast colors without being garish about it. Colors which are opposite each other on the color wheel are considered high contrast. Black on white, white on black, red on green, orange on blue are all high contrast. As a result words are easy to read because lines stand out on them. Effectively, your audience won’t have to expend as much energy to read your slide. However, watch the colors and the intensity as some combinations may be too vibrant. The result will be just as exhausting.

3. Don’t let the writing overlay any pictures you use. To a certain extent you can overcome this by tinting the picture. This hints at a picture by using different shades of the main color as shadows or highlights. Unfortunately, this means that lettering may become lost in the shadow or highlight. Very few colors for the lettering will display clearly over multiple shades of a base color. If you are going to use a picture — and there are many reasons to do so — keep the picture to the corners where they will not have to have lettering placed on them. This applies equally to logos as well!

4. Don’t be too strong with your background color. Light shades and low intensity colors are more forgiving than high intensity or dark colors. Use the dark, high intensity colors for the lettering. That way your words will be much easier to read.

5. Remember that you don’t control the actual colors seen. The actual color seen will be interpreted by the hardware on the viewer’s desk. There is a great deal of variation in the colors displayed by different makes and models of terminal. Even one make and model may vary from unit to unit. So be careful when picking colors where precision is required. It won’t happen and your slide may be unviewable.

In the current recession debts are growing by leaps and bounds. Instead of filing for bankruptcy one should first attempt the other debt relief options like debt settlement program, which has become the most popular. Even if you have multiple creditors pressuring you to make payments or if you have medical expenses, high limit credit cards or business loans or if your debts are due to taxes you should first consider going for debt settlement programs and if you hire a professional negotiator, the chances increases for you of having a better reduction.

A professional negotiator can reduce your debts to up to 60% making it easier for you to pay off your debts faster. The reason behind this is that when an individual negotiates with the creditors himself, they, considering individual naïve, do not listen to him. They use their terminologies which an unprofessional person do not understands thus creditors defeat him making him pay to them by any means. In contrast with that, a debt negotiator or a debt settlement firm knows very well how to arbitrate with the creditors. They are professional people who are well educated or trained to perform this service. Creditors are likely to hear them because it becomes very difficult to defeat them. Moreover many debt negotiators have established relations with creditors so that they can easily convince the creditors to reduce the debts.

Professional debt negotiator sketches a realistic payment plan making it affordable for you to pay. In addition to that all the calls, letters and discussion are handled by the debt negotiator. He also help in freezing the payments made to the creditors by the borrower and starts it again after settling the deal. The best negotiators do no impose personal bias in conversations. They allow documentation to carry the load and speak for itself. Creditors generally agree to negotiators because they know that if they do not agree then they would also face the consequences of bankruptcy, so creditors evaluate the documentations prepared by negotiators carefully, and determine the maximum recovery available.

Now days, it is quite difficult to distinguish between a real debt settlement company and a counterfeit. There are many fraud companies in the market from which the consumers need to stay away. So before you join any settlement firm, do a thorough research. It is important that you do not fall into a trap and keep spending instead of meeting the desired output.

One of the key reasons many presentations or public speeches fail to hit the mark is because the presenter has spent insufficient time planning the content and structure. The tendency is to rush in to writing a script or preparing a PowerPoint presentation without first stepping back to analyse what’s needed and what’s going to work best.

This article outlines six key questions which, if carefully considered and acted upon at the planning stage, will improve the effectiveness of any presentation.

What

The first thing to clarify is what you are talking about. Whilst the subject matter is often clear from the outset, it isn’t always. Titles and expectations can be ambiguous and it’s important to clear up any ambiguity at the start.

Who

Before getting down to detailed planning, it’s important to understand your audience.

Who are you talking to? What is their level of knowledge and interest? What are their expectations? How many of them will there be?

Many people approach presentations back to front. Their starting point is ‘what do I want to tell them or want them to know?’ Effective presenters, however, put themselves in their audience’s shoes and ask themselves

• Why are they here (and are they volunteers or press-ganged)?
• How much do they know already?
• How much do they think they know? (this may be different from how much they really know and need to be addressed sensitively)
• Do they want to be informed? Persuaded? Entertained? Or is it something else? Or possibly a combination of some/all of these?
• What’s in it for them?
• Why would they be interested/what would catch their interest?
• If there’s just one message I’d like them to take home and act on, what is it?

If you spend time considering and answering these questions, you’ll have some very useful information to help you decide on the detailed content and how best to present it.

Why

Considering your audience, while vital, is only part of the equation. Ask yourself ‘why am I giving this speech or presentation?’ Note, the question here is not ‘why is this presentation happening?’ It’s why are you, rather than anyone else, giving it. Having established that, ask yourself:

• What is my objective?
• What impression do I want to leave the audience with – of me, my product, service or company?
• What action do I want them to take as result of listening to me?

Do you want to

• Inform
• Persuade
• Entertain

them? Is there another purpose? Or a mix of some or all of these? What/s most important?

Now put this alongside the information you’ve already gathered – how do the two compare? What adjustments might you need to make to ensure that you take proper account of the needs of both your audience and your own objectives?

When

You’ll also find it helpful to consider some questions about time.

For example, when and in what context is the presentation taking place? If it’s straight after lunch (often referred to as ‘the graveyard slot’), for example, you’ll want to pay even more attention than usual to how you grab and keep people’s attention.

If it’s part of a conference programme, then you’ll find it helpful to consider how it dovetails with other elements of the agenda. If it’s an after dinner speech you may wish to keep it relatively brief and upbeat though this will, of course, depend on the wider circumstances.

And, of course, you’ll want to be absolutely clear about how long you’ve got, and whether that includes time for any questions/discussions that may follow.

Where

As part of your planning, it’s important to consider where you are giving the speech or presentation – its size, facilities and how much flexibility there is with regard, for example, to seating arrangements.

If, for example, it’s a large auditorium, then you’ll almost certainly need to use a microphone and, if possible, should ideally practise with this first. You’ll also want to consider how you use the stage – or whether you’re going to stand at a lectern and use powerful visuals centre stage, to help you tell your story.

If you want to include a demonstration, then you’ll need to be satisfied that everyone will be able to see/hear easily.

Whatever the size of the venue, it’s always wise to check what facilities they have and that any planned equipment or other aids are available or can be safely accommodated.

How

Once you’ve got clarity about the five previous questions you’re be in a good position to decide how to structure your content, and how best to deliver it. Would it be helpful, for example, to include a demonstration or some ‘hands on’ practice? What, if any, audio-visual aids would enhance your overall effectiveness – or can you, as is often the case, do just as well without?

If you keep these six questions in mind when planning your presentation you’ll find it easy to decide what to leave in, what to take out and how to deliver it for maximum positive effect.

I keep six honest serving-men

(They taught me all I knew);

Their names are What and Why and When

And How and Where and Who.

From: The Elephant’s Child by Rudyard Kipling